Monday, August 4, 2008

U.S. Advertising Expenditures and Growth Rates

U.S. Online Advertising Spending as a Percent of Total Media Spending, 2006-2012

Online advertising is growing at the expense of other media advertising, as has already been painfully witnessed by the Newspaper industry.

Source: eMarketer

Advertising Growth Rates for 2008E by Medium
Internet advertising growth rates are projected to be 14.4% in 2008, nearly 4.5% above the closest next category, Spot TV at 9.9%. (Note: Internet advertising grwoth rates are projected for banner ads only).

Percent Change in Ad Spending Q1 2008 vs. Q1 2007 (Internet numbers limited to display advertising)

Top 10 Advertising Categories Q1 2008 vs. Q1 2007

Top 10 Advertisers Q1 2008 vs. Q1 2007

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