Auto Industry Workers by Segment

A total of 3 million workers were employed in the automotive and related fields as of September 2008.

Auto Industry Workers by Segment, as of September 2008

Hybrid Vehicle Market Share in the US through August 2008

Toyota: Prius, starting price $22,000; Lexus; Highlander
Honda: Insight, starting price below $20,000, to launch at the Paris Auto Show this month (Oct. 2008); Civic
GM: Volt, launch in 2010
Chrysler: Launch in 2010
Ford: Escape

Toyota plans to sell 160,000 Priuses in the US this year.
Honda plans to sell 100,000 Insights in its first year in the US.

Hybrid Vehicle Market Share in the US
2008 Total Hybrid Vehicles Sold in the US through August

Source: Autodata

U.S. Auto Sales and Automobile Manufacturer Market Share

U.S. auto sales reached a 15-year low with a double digit decline in September as sales of cars and light trucks fell 27% to 964,873 units in September (2008), down from 1.31 million a year earlier, according to Autodata Corp. Tightening credit, a financial system in shambles, and consumer fear all contributed to a seasonally adjusted annualized rate of 12.5 million units, down from 16.19 million units in September 2007.

US Auto Sales and Market Share

U.S. Market Share of Automobile Manufacturers, 1998 - 2008E

Toyota, with 18% market share, has already surpassed the market share of Chrysler and Ford, 11% and 15% respectively, and is on pace to surpass that of General Motors, 21%, in 2009 or 2010.

US Market Share of Automobile Manufacturers
1998 - 2008

Source: Wall Street Journal

U.S. Market Share of Automobile Manufacturers 2007

Source: Automotive Digest