Showing posts with label WWW. Show all posts
Showing posts with label WWW. Show all posts

Wednesday, September 3, 2008

Browser Wars - This is Where I Came In

Google's introduction of its new browser "Chrome" is the first serious challenge to Microsoft's Internet Explorer since the end of the Netscape browser wars in, what was it?, 1999. The culmination of those wars was ultimately the break-up and sale of Netscape, the software division going to Sun Microsystems, the Netscape browser and Netscape portal going to AOL and eventually AOL-Time Warner, and the creation of the Mozilla Foundation to shepherd the open source version of the next generation Netscape browser. Of all the outcomes, perhaps only the Mozilla Foundation's Mozilla browser had any staying power, now representing almost 20 percent of the browser market.

Today Internet Explorer has the dominant market position with about 72% share of the desktop browser market. There seems little doubt that Microsoft's bundling of its browser with its operating system resulted in this dominant position. Microsoft was taken to court for monopolistic behavior, but any outcome was moot as to the destiny of the desktop browser. The wheels of justice grind too slow for Internet time. Google's introduction of a new browser will have to take this into account. It seems hard to imagine that Google can gain a market share greater than that of Firefox, the most popular alternative browser today, with almost 20% market share.

That acknowledged, one of the reasons given for Google's development of a browser, to be free of Microsoft control, seems difficult to believe. All browsers are pretty much compatible with one another. They have to be since no one is used to the exclusion of the others, no matter how dominant one of them has become. The Internet really is, pretty much, application independent. So, for Google to go its own way and create any large incompatibility between Chrome and IE would be difficult to imagine. On the other hand, being the proprietor of its own browser does give Google the opportunity to have a large say and stake in discussions around browser standards. Perhaps it hopes to be able to throw its weight around in such venues. But with browsers, as with other software, the de facto reality of the market place can count more than anything else. Here even a 20 percent de facto reality would be hard to move the market. It seems to me that Microsoft has been in the position of setting browser standards since it vanquished Netscape. Google will need all of its mojo if it hopes to get more than Firefox's 20% share and create de facto standards on the desktop.




Internet Browser Market Share:

Microsoft IE: 72.15%
Firefox: 19.73%
Safari: 6.37%
Opera: 0.74%
Netscape: 0.72%
Mozilla: 0.10%


Thursday, August 28, 2008

Growth of Productivity in the US Economy 1870 - 1995

This graph was used by Louis Uchitelle of the New York Times to illustrate the "missing productivity" that the information revolution was supposed to bring to business. It cleverly shows the increase in productivity in the US economy from 1870 to the mid-'90s with major technological revolutions highlighted along the way. The Internet Revolution was just getting underway when Mr. Uchitelle first penned his thoughts and would later make visible the pent-up productivity that the computer was about to unleash.


Growth of the US economy 1870 - 1995 tied to major industrial innovations


Here is one of Mr. Uchitelle's essays on the subject from December 1996.



December 8, 1996

Measured in Productivity Gains,
The Computer Is a Disappointment

By LOUIS UCHITELLE

A

t the end of the 19th century, railroads and electric motors were expected to transform America, making a young industrial economy far more productive than any seen before. And they did.

At the end of the 20th century, computers were supposed to perform the same miracle. They haven't.

Computers do wonderful things. But in purely economic terms, their contribution has been less than a transforming force: they have failed to bring back the strong growth that characterized so many decades of the American Century. By that standard, they have been a disappointment.

"It is a pipe dream to think that computers will lead us back to a promised land," said Alan Krueger, a Princeton University economist.

The issue is productivity. Those who look to computers for economic miracles, and there are many, insist that measuring their contribution only in dollars misses the less tangible improvement in quality that computers have made possible. But quality is often in the eyes of the beholders rather than in their wallets.

Through decades of invention and change, productivity has been measured as the amount of "output," in dollars, that comes from an hour of labor.

A worker who makes 100 pencils in an hour, each valued at 50 cents, produces $50 of output. And the more output from each of the nation's workers, the greater the national wealth.

Or, put more broadly, productivity is the amount of output in dollars that comes from various "inputs," not only a worker's labor, but the tools he or she uses to carry out that labor: a machine or a computer or a wrench or an air conditioner that makes work more comfortable in summer.

People work faster or concentrate better, and that shows up quickly in tangible output.

By this definition, the output resulting from the computer revolution of the last 25 years has been disappointing.

Computers have, of course, contributed to productivity and economic growth. But that contribution has failed to register in government statistics as the kind of robust catalyst that made the 1950s and 1960s such prosperous years.

If computers have fallen short of expectations, that would help explain an apparent paradox that has puzzled economists and policy makers for two decades: how rapid technological progress and a booming stock market took place during a period of sluggish economic performance -- sluggish, that is, relative to earlier decades.

One possibility is that the statistics are wrong. A panel of economists came to this conclusion in a report to Congress last week, suggesting that growth has actually been quite robust but that this fact has been obscured by overstating the amount of output lost to inflation.

This happened, the panel hinted, partly because the beneficial economic role of computers was not correctly taken into account. Some price increases that registered as inflation should really have registered as increases in output from computers.

But there is another explanation. Perhaps the computer is one of those inventions, like the light bulb early in the century, that makes life much better without adding as much to tangible national wealth as appearances might suggest.

That is because, while the light bulb allowed factories to operate night shifts and students to study more easily, the measurable result was less impressive than the great improvement in the quality of life that the electric light bulb made possible.

Given the computer's ubiquity and convenience, should the calculation of productivity and wealth be changed to give more dollar value to the conveniences the computer has wrought?

That kind of recalculation has not been done over generations of technological change, largely because convenience is too hard to quantify and translate into dollars. Too often, convenience increases consumption more than production. With computers, "most of the recent use has been on the consumption side," said Zvi Griliches, a Harvard economist. "The time you waste surfing the Internet is not an output."

Others take a broader view. Children using home computers for schoolwork -- gathering data from the Internet, for example -- become better students, they say.

In time, that will translate into rising workplace skills and greater measurable output. But it hasn't yet, and standard practice dictates that the nation wait until it shows up in the numbers before proclaiming the computer's great contribution to productivity.

"People have high expectations of this happening overnight," said Nathan Rosenberg, an economic historian at Stanford University. "Computers are a major innovation, but absorbing so great an innovation involves many changes in work practices and behavior."

Right now, much of a personal computer's power goes untapped, or is employed in low-output tasks like sending and sorting through junk E-mail, compiling electronic Rolodexes and playing solitaire in the office.

Harnessing a computer's spectacular ability to deliver and manipulate information is not easy. Edward McKelvey, a senior economist at Goldman Sachs, offers a hypothetical illustration:

A consultant who charged $50 an hour 10 years ago to forecast trends in the economy now has a powerful desktop computer at his fingertips, feeding him information that in theory should make his forecasts more accurate. But he still charges clients $50 an hour because the forecasts, despite the computer, are not more accurate.

Perhaps the consultant might never get that good at forecasting, even with a computer, or perhaps he will become so adept at extracting data from its depths that his forecasts will begin to hit the bull's eye. And that accuracy would allow him to raise his hourly fee, or "output," to $70 an hour, a handsome improvement in his productivity.

There are other problems. The automated teller machine, for example, illustrates how measurable productivity has failed to respond fully to computer investment. A half-dozen machines installed in a bank's lobby permit the bank to cut its teller staff by half. That is clearly measurable productivity.

The bank's income, or output, from bank transactions remains unchanged, but the input in teller hours goes down. The idled tellers can shift to other income-producing activities, perhaps becoming loan officers.

To make the productivity rate continue rising, however, the bank must continue cutting teller hours as it installs more ATMs. Instead, the next machines go to a dozen outlying neighborhoods, so that customers can bank at odd hours, almost at their doorsteps, or verify the balances in their checking accounts, something they did not bother to do very often before ATMs.

That is convenience. Most banks don't charge extra fees for this convenience. If they had no neighborhood ATMs, then customers would have found themselves forced to use the machines already installed in the lobbies of their banks.

"The question is, how much would you have been willing to pay in fees for the convenience of having that neighborhood ATM if the banks refused to furnish them otherwise?" said Erich Brynjolfsson, an economist at the Massachusetts Institute of Technology's Sloan School of Business. "That would then enter into measurable output."

Through a survey, Brynjolfsson tried to calculate what additional amounts Americans would pay for hundreds of conveniences that computers make possible. He came up with a total of $70 billion in additional output.

That would add only one-tenth of one percent to the national wealth, which is the value of all the goods and services produced in the United States in a year -- hardly enough to get economic growth back to the rates (at least 3 percent a year) that were characteristic of the 1950s and 1960s.

Still, computers and software in all their various forms make an important contribution. The national wealth -- also known as the gross domestic product -- has risen at an annual rate of less than 2.5 percent, on average, in recent years.

That includes a contribution of roughly four-tenths of a percentage point from computers and their trappings, according to the calculations of two Federal Reserve economists, Stephen D. Oliner and Daniel E. Sichel. Manufacturing and the telecommunications industry have benefited especially from computerization.

But why haven't computers lifted the overall economy the rest of the way back to 3 percent growth? One reason is that they represent only 2 percent of the nation's capital stock, which is all the existing machinery, equipment, factories and buildings that business uses to produce goods and services.

By comparison, railroads in their heyday represented more than 12 percent. And they became the tool for opening up frontier lands to agriculture, and to new cities and industries.

At the same time, electric motors, replacing steam, gave the nation a much more flexible and efficient source of power, and made possible the assembly line. The output resulting from railroads and electric motors became enormous.

Perhaps there is some set of conditions, having no direct connection to computers, that must develop before American productivity and economic growth can return to the old levels -- conditions like greater demand for the potential output from computers, or hegemony again in the global economy.

Or perhaps, as some economists say, we should lower our expectations.

Monday, August 4, 2008

U.S. Hispanic Advertising Spending by Media, 2007 (millions and % total)


TV dominates US Hispanic advertising spending. Advertisers spent $2.5 billion on TV ads targeting Hispanics last year, accounting for more than six out of 10 Hispanic ad dollars spent.


Source: eMarketer

Unique Visitors to Social Networking Sites and Ad Spend on Social Networking Sites

Ranking of Top Social Networking Sites by Unique Visitors


Source: Clickz

U.S. Online Social Networking Revenues 2006-2011


Worldwide Online Social Networking Spend 2006 - 2011



U.S. Teen Online Social Networking Users 2006 - 2011



U.S. Adult Online Social Network Users 2006 - 2011

Source: eMarketer

U.S. Advertising Expenditures and Growth Rates


U.S. Online Advertising Spending as a Percent of Total Media Spending, 2006-2012

Online advertising is growing at the expense of other media advertising, as has already been painfully witnessed by the Newspaper industry.


Source: eMarketer

Advertising Growth Rates for 2008E by Medium
Internet advertising growth rates are projected to be 14.4% in 2008, nearly 4.5% above the closest next category, Spot TV at 9.9%. (Note: Internet advertising grwoth rates are projected for banner ads only).


Percent Change in Ad Spending Q1 2008 vs. Q1 2007 (Internet numbers limited to display advertising)

Top 10 Advertising Categories Q1 2008 vs. Q1 2007


Top 10 Advertisers Q1 2008 vs. Q1 2007

Friday, July 25, 2008

Size of the Indexed Web

Google today announced that it had identified one trillion (1,000,000,000,000 or 10^11) unique URLs. How many of those its Web index actually contains is unstated, but the number is probably closer to 20 billion than one trillion. This is still a big increase from its original index size of 26 million URLs when it launched in 1998. This does not count dynamic web pages which are generated in real time, of which there are an infinite number, or overlapping URLs which point to the same content or, presumably, spam URLs which are useless.

Estimates of the size of the Google Web index for June 2003 put the number at about 3.25 billion, which if correct, shows a 6.2x growth in their index from 2003 to 2008.

Source: A Research Study by Dogpile.com
In Collaboration with Researchers from
the University of Pittsburgh and
the Pennsylvania State University

According to worldwidewebsize.com, Google's search index has grown rapidly over the past year, showing a big spike from 8 billion pages indexed to 20 billion pages indexed in December 2007.


Worldwidewebsize.com estimates the total size of the indexable Web at about 57 billion pages in June 2008.

Start-up search engine Cuil (pronounced "cool") claims to have indexed 120 billion Web pages, four times larger than what the fromer Google founders claim is the size of the Google Web index. One of the founders, Louis Monier, was the architect of Alta Vista, one of the Web's earliest search engines.



This Google Search should keep you busy for a while.