eMarketer estimates that U.S. retail e-commerce sales (excluding travel) will reach $146 billion in 2008, up 14.3% over 2007. But growth rates are declining as consumer spending woes mount over housing, credit and the "non-recession recession". eMarketer predicts that online sales will drop less than in-store sales since e-commerce consumers tend to be more affluent and may be shifting their purchasing online to save on gasoline costs.
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