TV dominates US Hispanic advertising spending. Advertisers spent $2.5 billion on TV ads targeting Hispanics last year, accounting for more than six out of 10 Hispanic ad dollars spent.
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Ira Machefsky is THENUMBERSGURU
Independent, quantitative market research, analysis and consulting. Ask a question, get an answer. Outsource your market and competitive research to us.
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About this blog
This blog captures things that I have thought about, worried about, puzzled about, just want to remember for the future, or have found revelatory. I hope it is as useful for you as it has been for me.
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thenumbersguru favorite sites
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- The Congressional Budget Office - Good Source of Federal Economic Data
- US Department of Labor Employment/Unemployment Statistics
- The Best Domain Name Search Engine
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- ComScore's New Reports
- http://indexmundi.com
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- http://www.inflationdata.com
thenumbersguru Favorite Quotes
- "All people are most credulous when they are most happy; and when money has been made . . . there is a happy opportunity for ingenious mendacity." - Victorian journalist Walter Bagehot
- "The craftsman's way of livelihood determines and infuses his entire mode of living....There is no split of work and play." - C. Wright Mills, "White Collar"
- "The market can stay irrational longer than you can stay solvent." - Old Wall Street saying
- "There is no human problem that could not be solved if people would simply do as I advise." - Gore Vidal
- "I'd rather entrust the government of the United States to the first 400 people listed in the Boston telephone directory than to the faculty of Harvard University. " - William F. Buckley, Jr.
- "Prediction is very hard - especially about the future" - Yogi Berra
- "Internet users avoid fixing their eyes on anything that looks like advertising" - Nidhi Mathur, HP Research
- "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." - Benjamin Franklin
Blog Archive
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2008
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August
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- Growth of Productivity in the US Economy 1870 - 1995
- Trends in Alzheimer's Disease
- TiVo Market Share
- The Housing Story, cont.
- A Numerical History of the War in Iraq
- Price of Nickel Down 30% January - August 2008
- The Inflation Story
- Online Ad Printing Shows High Recall Rates
- iPhone apps - 30 days after launch of the iPhone A...
- Learning from Nature: How Bacteria Become Resistan...
- Top 10 Most Powerful Brands - Millward Brown "bran...
- Bullish on the US Dollar - Exchange Rate vs Euro, ...
- The Balance of Trade Between the U.S. and China
- U.S. Retail E-Commerce Sales, 2007 - 2012
- Internet Coupon Users
- E-marketing Effectiveness Benchmarks for the Pharm...
- World Wide Reserves of Oil 2007
- The Strategic Petroleum Reserve
- Inflation and Consumer Spending - July 2008
- 40% of all Seaborne-Traded Crude Oil Moves Through...
- Bulgaria - GDP Growth and Contract Killings
- U.S. Dollar, Euro and Yen Exchange Rate Trends
- Suffering from a $1.9 Trillion Dollar Shortage in ...
- U.S. Hispanic Advertising Spending by Media, 2007 ...
- Unique Visitors to Social Networking Sites and Ad ...
- U.S. Advertising Expenditures and Growth Rates
- HIV/AIDS in U.S. 40% Higher than Previously Reported
- Deliquincies Rise for Alt-A and Prime Mortgages
- U.S. Market Share of Automobile Manufacturers, 199...
- Number of Animals Euthanized in US Annually
- The Price of Platinum, January - July 2008
- Unemployment rates, 2000-2008
- The Price of Gold, January - July 2008
- Newspaper Advertising Revenue Trends
- Growth in World-Wide Terror Attacks 2004 - 2008
- Private Sector Union Membership in the U.S.
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August
(36)
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