DVR Adoption Rises Quickly in the US

According to a survey by J.D. Power and Associates, DVR adoption in the US among paid TV subscribers rose from 38% in 2007 to 44% in 2008.

DVR Adoption in the US

The Pew Research Center for the People & the Press found that DVR ownership in the US was 3% in 2002 and rose to 35% in 2008.

Technology Adoption Rates in the US, 1996 - 2008

TiVo Market Share

TiVo is one of my favorite pieces of home electronics gear. If not for it, I would probably not be watching television any more. Despite having invented the category about a decade ago, Tivo has only a 6.54% market share, 1.7 million units out of a total of 26 million. The rest belongs to cable company DVRs whose equipment is provided for free and whose monthly charge is lower than TiVo's. Here is another example of good enough is. Although TiVo is much more sophisticated, has many more recording options, allows downloads from Amazon Unbox, and has a much better user interface, the Cable Co's DVRs have won the field with their "good-enough" feature set and low cost.

TiVo has a 6.54% Market Share for DVRs, 1.7 million units out of a total of 26 million

Source: Magna Global/Interpublic Group